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Welcome to
By;11 Academy is a hands-on creative course designed for anyone who wants to work in branding, marketing, or content creation, no experience or degree needed.
You'll learn directly from our team of experts as we take you through real projects, client briefs, and what it’s actually like to work in the industry.
Each week includes creative sessions, tasks you can add to your portfolio, and support from mentors who’ve been there, done it, and are still doing it.
How Can I Access The Academy?
Connection Call
If your application on the forms is successful:
We’ll schedule a short and casual call to understand your vision, answer questions, and help you see if the Academy is the right fit.
Final step
If it’s a match, you’ll officially become part of the By Eleven Academy.
You’ll get access to the course portal, live sessions, 1-on-1 mentoring, and our creative network.
Sneak Peak Into What
You Will Learn
Over the course, you’ll cover everything you need to start or grow as a creative marketer or freelancer from the basics to the business side, here a sneak preview of what you’ll learn:
1.
Introduction to Marketing & the Creative Industry
Get a full overview of how the industry works, what roles exist, and where you might fit in.
2.
Platform deep dive
Learn the ins and outs of Instagram, TikTok, LinkedIn & more. What works, what doesn’t, and how to build content that connects.
3.
Strategy & Analytics
Understand how to create strategies for real brands, and how to track what’s actually working using insights and data.​
4.
Content creation & editing
Learn how to plan, shoot, and edit content using tools you already have, your phone, Canva, CapCut, and more.
5.
Planning & Scheduling
How to build content calendars, stay consistent, and post with purpose.
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6.
Confidence and personal branding
Learn how to show up online, talk about what you do and build a personal brand that attracts the right client opportunities.
7.
Landing Clients & Building Your Portfolio
Learn how to position yourself, build confidence, and get your first (or next) client.
8.
Running Your Own Creative Business
From time management to client comms, pricing to pitching, we cover what it really takes to run your own thing.
9.
Contracts, invoicing & admin tasks
All the boring but essential stuff, how to protect your work, get paid on time, and stay organized.
Plus
1. Access to our exclusive community.
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2. Invitations to networking events and creative meetups
3. ​Ongoing support and opportunities to work on real projects with the By;11 team
